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California Consumer Privacy Statement

This California Consumer Privacy Statement (“Statement”) supplements Servpro’s Website Privacy Policy and applies solely to California Consumers. This Statement does not apply to Servpro personnel. Sections 2-5 of this statement do not apply to job applicants.

This Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 and its implementing regulations (the “CCPA”).

1.  Notice of Collection and Use of Personal Information

    We may collect (and may have collected during the 12-month period prior to the effective date of this Statement) the following categories of personal information about you:

    • Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers, and similar technology; telephone number; and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, or other similar identifiers
    • Additional Data Subject to Cal. Civ. Code § 1798.80: signature, insurance policy number, education, bank account number, credit card number, and debit card number
    • Commercial Information: commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
    • Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications, or advertisements
    • Geolocation Data
    • Sensory Information: audio, electronic, and similar information
    • Employment Information: professional or employment-related information
    • Education Information: education information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99)
    • Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

    We may use (and may have used during the 12-month period prior to the effective date of this Statement) your personal information for the purposes described in our Website Privacy Policy and for the following business purposes specified in the CCPA:

    • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services
    • Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
    • Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction
    • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity
    • Debugging to identify and repair errors that impair existing intended functionality
    • Undertaking internal research for technological development and demonstration
    • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
    • Managing career opportunities with Servpro.

    2.  Sources of Personal Information

    During the 12-month period prior to the effective date of this Statement, we may have obtained personal information about you from the following categories of sources:

    • Directly from you, such as when you purchase Servpro products or services
    • Your devices, such as when you visit our websites
    • Your family or friends, such as when they provide us with your contact information so we can send information that may interest you
    • Other Servpro entities and franchisees
    • Insurance companies
    • Vendors who provide services on our behalf
    • Online advertising services and advertising networks
    • Data analytics providers
    • Operating systems and platforms

    3.  Sale of Personal Information

    We do not sell your personal information in exchange for monetary consideration. We may allow certain third parties (such as online advertising services) to collect your personal information via automated technologies on our websites in exchange for non-monetary consideration. We share the categories of personal information listed below for online advertising purposes and to provide third-party social network features and functionality on our Sites. You have the right to opt-out of this disclosure of your information, which may be considered a “sale” under California law.

    During the 12-month period prior to the effective date of this Statement, we may have sold the following categories of personal information about you to online advertising services and social networks:

    • Identifiers
    • Online Activity
    • Inferences

    We do not have actual knowledge that we sell personal information of minors under 16 years of age.

    4.  Sharing of Personal Information

      During the 12-month period prior to the effective date of this Statement, we may have shared your personal information with certain categories of third parties, as described below.

      We may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:

      Category of Personal InformationCategory of Third Party


      Insurance Companies

      Additional Data Subject to Cal. Civ. Code § 1798.80 Law

      5.  California Consumer Privacy Rights

      You have certain choices regarding your personal information, as described below.

      Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed, and sold about you during the past 12 months.

      Deletion: You have the right to request that we delete certain personal information we have collected from you.

      Opt-Out of Sale: You have the right to opt-out of the sale of your personal information.

      Shine the Light Request: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties.

      How to Submit a Request.  To submit an access, deletion or opt-out of the sale of your personal information request, click here or call us at 1-888-914-9661 and use the following PIN Number 118902. To submit a request as an authorized agent on behalf of a consumer, click here or call us at 1-888-914-9661 and  use the following PIN Number 118902. For questions or concerns about our privacy policies and practices, please contact us as described in the Contact Us section of our Website Privacy Policy. To submit a Shine the Light request, email us at

      Verifying Requests. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you request access to or deletion of your personal information, we may require you to provide any of the following information: name, address, email address, phone number, dates of service, date of loss, type of loss, and insurance carrier name. In addition, if you ask us to provide you with specific pieces of personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

      Additional Information. If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.

      Unless otherwise noted, each use of "SERVPRO," “us,” “we,” or “our” throughout collectively refers to both the SERVPRO brand and the Servpro Franchise System, which is made up exclusively of independently owned and operated franchise locations.

      *#1 Choice in cleanup & restoration based on Commercial and Residential Attitude & Usage Tracking studies. Polling 816 commercial business decision-makers and 1,550 homeowner decision-makers on first choice for future needs related to cleanup & restoration work. Studies conducted by C&R Research: Oct 2019 and Decision Analyst: Oct 2019.

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