Meet Our Team

Penny is the Owner and Chief Executive Officer, providing the vision and leadership that drives the organization’s growth across the Carolinas. As an owner-operator, she is deeply invested in both the long-term success of the business and the people who make it run every day.

She leads with clarity, high standards, and an unwavering commitment to integrity. Penny is passionate about developing leaders, building scalable systems, and protecting the culture that defines the Wolfpack. She believes growth should never come at the expense of service or values, and she works closely with her leadership team to ensure the organization remains proactive, prepared, and results-oriented. Her steady leadership and ownership mindset set the tone for the entire company.

Danny serves as Owner and Chief Financial Officer, helping guide the financial strength and strategic direction of the organization. As an owner-operator, he brings both vision and discipline to the business, ensuring growth is backed by strong financial systems and smart decision-making.

With a background in financial services and an entrepreneurial mindset, Danny focuses on scalability, operational efficiency, and long-term sustainability. He works closely with leadership to align budgets, forecasting, and performance metrics with the company’s larger goals.

Danny is known for his steady, analytical approach and commitment to accountability. His leadership ensures the organization remains financially healthy, positioned for growth, and equipped to continue investing in its people and communities across the Carolinas.

Lisa Hendrix serves as Office Manager, playing a central role in keeping daily operations organized, efficient, and moving forward. She oversees administrative processes, supports multiple departments, and ensures communication flows smoothly between teams, clients, and partners.

Lisa is known for her attention to detail, steady presence, and ability to manage multiple priorities without missing a beat. From coordinating schedules and documentation to supporting leadership and production teams, she helps create structure behind the scenes so the field can perform at a high level.

Her reliability, professionalism, and commitment to doing things the right way make her an essential part of the organization’s success.

Jeff Watson serves on our Business Development team, focused on building strong, lasting partnerships throughout the community. He works closely with property managers, insurance professionals, and commercial leaders to ensure they have a responsive, reliable restoration partner when they need one most.

Jeff brings a relationship-first mindset to everything he does. He prioritizes consistency, follow-up, and clear communication, understanding that trust is earned over time. His proactive approach and steady presence in the market help strengthen existing partnerships while creating new opportunities for growth.

Jeff’s professionalism, accountability, and commitment to service make him a trusted representative of our team and an important driver of continued expansion across our markets.

Ashley Cox serves as Marketing & Communication Coordinator, leading the strategy and execution of the company’s internal and external messaging. She oversees brand consistency across digital platforms, social media, newsletters, and community outreach, ensuring every touchpoint reflects the organization’s values and voice.

Ashley blends creativity with structure, turning complex projects, field stories, and growth initiatives into clear, compelling content. She works closely with leadership, business development, and operations to highlight results, strengthen community relationships, and support ongoing expansion across the Carolinas.

Known for her attention to detail and ability to translate vision into action, Ashley plays a key role in protecting the brand, celebrating the Wolfpack culture, and driving visibility in every market the team serves.

Chad Stevens serves as General Manager in Charlotte, bringing a wealth of experience and a proven track record of leadership in construction and restoration. With a strong commitment to excellence, Chad drives operational success while fostering a culture of teamwork, integrity, and accountability. His hands-on approach, deep industry knowledge, and focus on delivering quality results make him a trusted leader for both his team and the clients SERVPRO Team Cox proudly serves. Chad’s dedication to continuous improvement ensures that the Charlotte office remains agile, prepared, and results-oriented in every project it undertakes.

Curtis Sheetz is the Construction Division Director, bringing strategic vision and deep expertise to every project under his leadership. With a strong foundation in construction management and a passion for delivering high-quality results, Curtis oversees complex builds with precision, clear communication, and an unwavering commitment to excellence. Known for his ability to lead teams through challenges and exceed client expectations, he plays a key role in driving operational success and strengthening long-term relationships. Curtis’s focus on efficiency, innovation, and collaborative problem-solving ensures that every job reflects the highest standards of craftsmanship and professionalism.

Stephen Johnson serves as Mitigation Manager, Production, bringing a wealth of hands-on experience and a solutions-oriented mindset to every job. Known for his leadership in coordinating mitigation efforts with precision and care, Stephen ensures that each project is executed efficiently, safely, and with the highest commitment to quality. His strong work ethic, team-first attitude, and deep understanding of best practices help guide production crews through complex challenges while delivering exceptional results for clients. Stephen’s dedication to continuous improvement and proactive problem solving makes him a reliable leader in mitigation.

Fred Lee serves as our Business Development Representative, focused on building strong, lasting relationships throughout the community. With a proactive mindset and a genuine passion for helping others, Fred works closely with property managers, insurance professionals, and local business leaders to ensure they have a trusted restoration partner when it matters most.

Known for his consistency and follow-through, Fred doesn’t just make introductions — he builds partnerships. He takes time to understand each client’s needs, communicates clearly, and ensures our team delivers on every promise. His positive attitude, professionalism, and dedication to serving others make him a key driver of growth and a trusted face of our organization in the market.

Diana Medina serves as HR Director, leading the organization’s people strategy with clarity, consistency, and care. She oversees talent acquisition, employee development, compliance, and organizational planning, ensuring the company continues to grow with the right structure and support in place.

Diana brings a balanced approach to human resources — combining strong systems and accountability with genuine care for employees at every level. She partners closely with leadership to strengthen culture, support managers, and create pathways for long-term growth within the organization.

Known for her professionalism and steady guidance, Diana plays a key role in protecting both the company and its people, helping build a workplace where performance and culture go hand in hand.